Lululemon stocks a wide variety of activewear, from leggings to sports bras and jackets that typically range from $90 to $130.Ī retail store sells quality commodities, but at a standard retail price. Lululemon is one of the most expensive athleisure brands in the market today. Lululemon Retail / Boutique items' Prices Paul.What is the difference between Lululemon Retail and Outlet? Fans of the brand may recall a warehouse sale at the Minneapolis Convention Center five years ago the line to get in snaked down 3rd Avenue.Įxecutives said not to expect another one in the Twin Cities, although an outlet store is open year-round at Premium Outlets of Albertville.īesides Mall of America and the outlet, Lululemon has stores in Edina, Minneapolis, Minnetonka and St. With the new store, similar to a slightly larger store that opened in Chicago in July, Lululemon is raising its game as competitors as varied as Old Navy, Nike, Athleta, Fabletics and even Victoria’s Secret have joined the expanding $55 billion athleisure market.īut proof of Lululemon’s dominance lies in the fact that it rarely resorts to discounts. “It’s an elevated, flagship store that you don’t see everywhere else. “At Mall of America you’ve got way more eyeballs walking by your store than at other malls,” Van Note said. The company generated sales of $3.3 billion last year, up 18% from the previous year.Įven so, brand awareness remains a challenge.Ībout half of Americans have never heard of Lululemon, according to a recent survey by Bernstein Research in New York. Lululemon wants to be seen as an evergreen product.” “They don’t want to be like Ugg that was also functional but went out of fashion. “They want to be seen as a fashionable brand that’s also an authentic community partner,” said Mary Van Note of Ginger Consulting in Minneapolis. They may teach fitness and wellness classes around the Twin Cities wearing the brand or have a leadership role in the community. Lululemon will have 13 to 15 local ambassadors affiliated with the store to spread the word about the brand. Want a smoothie and a snack waiting for you after class? They arrange that too. Not wearing fitness gear? Test men’s Commission shorts or a sports bra during the try-it-before-you-buy-it session, and shower afterward with Lulu’s branded soaps, shampoo and lotions, complete with handheld Dyson hair dryers. The new Lululemon store, on the west side of the mall’s first floor, will have a smoothie bar near one of its entrances.Īnyone can drop in on a class for $25, complete with the brand’s own yoga mats and blocks. (The glass is clear when class isn’t in session.) Mall of America shoppers may be shocked to see what looks like a fitness class in session, seeing bodies moving on the opposite side of a translucent privacy glass wall. The new store includes space for workout classes, a rentable event space for meditation or meetings, men’s and women’s locker rooms and showers, and a cafe to grab light refreshments and drinks. The new Lululemon store replaces a smaller one that opened in the mall in 2010. “We’re blurring the lines between retail space and community space.” “We’re moving beyond retail,” said Maureen Erickson, vice president of experiential at Lululemon. The 19,700-square-foot space on first floor west marks another step in the mall’s drive toward experiences. The Vancouver-based seller of yoga and athletic apparel is opening its second-largest store in the country at Mall of America on Wednesday. Do it all in one place,” the company said. Not every retailer can make a space where shoppers sweat and eat sound appealing, but Lululemon thinks it can.
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